Business Development and Sales Management

Business development is essentially any activity or idea that aims to make a business better over time. This means leveraging customers, establishing strategic partnerships, exploiting the market and improving the reputation of the institution/company.

Business development roles at all levels, from Managers to Vice Presidents, are exploring how they can grow the business's incremental revenues, expand and develop physically, and foster strategic and long-term partnerships in the process.

If we define business development as the process of researching new products and where they will fit in a new market, we can define sales management as the improvement and development of the process of successfully selling the institution's/company's product and/or service to the relevant market.

The development arm of a business will look to identify ideal customers and find out what product they want, then develop the product and make sure it suits the current market, taking care to maximize referrals from existing customers and evaluate those opinions.

In our Business Development and Sales Management consultancy services, we are here for you with all the work we do to ensure that you sell the right product to the right market and to analyze/plan growth opportunities for your institution/business in the most accurate way.

Marketing and
Marketing Communications

Philip Kotler defined marketing in its most general and clear form as follows: "Marketing is the process by which companies determine which goods or services will attract the attention of their customers and determine strategies for improving sales, communication and business management" (Kotler et al., 2008: 5).

Marketing communication, on the other hand, is expressed as one of the marketing mix (market presentation) elements (product, price, distribution, marketing communication, personnel, physical areas, processes) explained in marketing topics, and it also has sub-elements within itself. Basically marketing communication; It would not be wrong to express it as another combination that includes advertising, personal selling, public relations, sales promotion, direct marketing, sponsorship, exhibitions and fairs, and digital communication (Erdoğan, 2013: 7).

This new marketing world created by technology, the Internet and new communication technologies has enabled institutions to use a new method called digital marketing to reach their target audiences. The integration of new technologies into marketing processes has enabled the emergence of a difference and change far beyond the traditional marketing approach, in terms of creating a marketing strategy that suits the customer's demands and obtaining measurable data within the supervision and control mechanism at every stage of the implementation phase of the created marketing strategy.

We are here for all your innovative understanding, strategic planning, adaptation to technology and the digital world, your marketing and marketing communication process designs, your human resources structuring, and your relations with the digital media world.

Process Design and
Project management

Just looking at its name, the concept of process design can rightly evoke different meanings in everyone's mind within the framework of the work they do and the responsibilities they take. Let's try to describe this service title within the framework of the service we want to express and believe will benefit you:

• Process design and project management, determining all the "doing business" rules of institutions/companies from their start-up establishment stages to their inter-departmental ties even when they reach a large and complex structure, determining the flow, impact and result areas of these rules, determining all the factors that can be adapted during this flow. It is the process of planning, projecting and managing tools and technologies, including legal processes. This service, which can be approached holistically or in a more micro-plan, focusing only on one area, can also be evaluated in a specific part and/or project of your institution/company. For example, when you wish to obtain a certificate of conformity with international standards for your institution/company, the things that need to be done until the certification stage can be considered under this heading, or all analysis, planning, and planning in the process of implementing a project that your institution/company has strategically determined to take an innovative step under an established structure. phasing, predicting risks and costs, ensuring continuity and controls in accordance with the schedule, and evaluating and reporting the results can also be considered within the scope of this consultancy.

We are with you with our process design and project management team in all areas you deem necessary for your institution/company, from the establishment phase to a change and progress step in your existence.